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Currents in the teleservices industry
In a recovering economy, customer retention is vital for profitability and success. To keep your customers happy and loyal, their expectations must be met at every touch point, from the store front to the customer service agent on the telephone. When it comes to building these relationships, your contact center can be one of the most powerful tools in your marketing arsenal ...
Much like any kinship (whether it be diplomatic, business or personal), the sales pipeline requires a healthy amount of attention and nurturing in order to produce a long and mutually-beneficial relationship between you and your customers ...
A profitable sales performance model is based on two key metrics — new customers gained and existing customers retained. This may sound like a simple equation, but in today's competitive marketplace ...
In the digital age, successful marketing comes down to brand-to-customer engagement in real time. At every touch point, customers want and expect an immediate response from the brands for which they have an affinity. This is why the teleservices industry remains a vital part of the customer service experience ...
As we start a new year, set our goals - whether it's for personal or business - I always find it helpful to reflect on the year before. As the old saying goes, you don't know where you're going until you know where you've been. That said, 2011 was a highlight year for the teleservices industry...
As we do at the end of every year, let’s reflect on the events that shaped 2011. While we awaited government resolution to our economic challenges, we were served with several reminders that America always rises above even the most difficult circumstance...
Summer is finally here and the U.S. economic landscape is slowly warming up and adjusting to a new marketplace that has hopeful signs of improvement. In this issue of Currents, we will analyze some key topic areas that are currently impacting the teleservices and marketing industries...
As 2010 comes to a close and questions remain on the stability of the economy, U.S. businesses are cautiously moving towards 2011. We have seen the marketing managers in our industry remain selective when allocating those precious budget dollars while budget planning. They are also demanding that marketing efforts demonstrate a high return on investment. ...
In this difficult economic environment, marketers are increasingly turning to the teleservices industry to generate fast, proven sales results. Guided by sophisticated database modeling techniques, today’s teleservices campaigns offer a results-oriented approach .......
As businesses search for more efficient, effective ways to operate in a difficult economy, a new form of outsourcing is emerging. At DialAmerica, we have named this approach ThinSourcing and defined it as an intimate business relationship in which an outside vendor functions as an indistinguishable part of a client company’s operations ...
For the past 50 years, DialAmerica has charted the course for the nation's teleservices industry. Much has changed over the years, but our company - and our industry - has thrived because of our unique ability to meet marketers' changing needs. Today, there are three key trends driving the future of marketing...
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